Now the cable network group that helped popularize music videos two decades ago is entering the online music fray with URGE, a new service that makes its public beta debut on Wednesday.
URGE comes integrated into the newest version of Microsoft Corp.’s Windows Media Player, which users of Microsoft’s Windows will receive in coming weeks as an upgrade. Prior to that, the player upgrade will be available for download at the URGE and Microsoft Web sites.
At launch, URGE will have more than 2 million tracks, which can be purchased individually at 99 cents or as full albums starting at around $9.95.
The service also will offer unlimited downloads at a monthly rate of $9.95, or $14.95 for the ability to transfer songs to any of more than 100 compatible portable music players.
Initially, URGE will also feature streaming videos, with video downloads becoming available for purchase later this year.
All in all it seems that MTV is trying to copy both the iTunes Music Store and the Napster business models, supplying both a subscription fee and per song download model. So why am I supposed to use this software / service over the already proven Apple solution?
